Macron S.p.A. is an Italian sporting apparel company, based in Crespellano, the Metropolitan City of Bologna.
Macron operates in three main business areas:
- Teamwear: for football, basketball, volleyball, baseball, rugby, handball, five-a-side football and running.
- Merchandising: official kits, free-time apparel and accessories for the supporters of Macron's sponsored clubs.
- Leisurewear: sports-inspired apparel for those wishing to wear Macron off the field.
Video Macron (sportswear)
History
Macron was founded in 1971 as a distributor of American sportswear brands in Italy. A major expansion of the organization took place in 1994, coincident with relocation and consolidation to Crespellano.
Macron began providing teamwear to professional football in 2001, its first contract being with Bologna. Expansion beyond the domestic Italian market began in 2005.
In 2014, Macron secured a four-year agreement with Bolton Wanderers for naming rights to their home stadium, resulting in renaming in July 2014 to Macron Stadium. Macron supplanted Reebok as the stadium namesake, and will provide the club's kit.
Maps Macron (sportswear)
Corporate governance
As of 2014, Macron's chief executive officer (CEO) was Gianluca Pavanello. As of 2014, the company's president was Francesco Bromioli.
Sponsorships and customers
Macron sponsors or co-sponsors a variety of organizations, teams and events. In many cases, the wording of published accounts does not make a clear demarcation between a case where a team has purchased kit (aka uniforms or strip) versus those whose kit has been provided as a matter of sponsorship.
Since 2017, Macron is part of the Kit Assistance Scheme, a program created by UEFA which provides kits for the smallest national teams in Europe. The agreement lasts until 2022 and comprises 8 teams: Andorra, Armenia, Belarus, Cyprus, Faroe Islands, Liechtenstein, Luxembourg and San Marino.
References
External links
Media related to Macron (sportswear) at Wikimedia Commons
- Official Macron website
Source of article : Wikipedia
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