The U.S. Polo Assn. brand is the official brand of the United States Polo Association (USPA), the governing body of the sport of polo in the United States. The Association's trademarks and logos registered worldwide are managed by USPA Properties, Inc., a wholly owned subsidiary of the USPA. The brand incorporated in 1981.
USPA Properties, Inc. partners with licensees in North and South America, Asia, Europe, Scandinavia, Russia, and the Middle East to provide consumers with branded apparel, accessories, luggage, watches, shoes, small leather goods, eyewear and home furnishings. Products are available in more than 135 countries at independent retail stores, department stores and U.S. Polo Assn. brand stores.
As a for-profit corporation, USPA Properties, Inc. pays taxes on its profits generated by sales from U.S. Polo Assn. products and pays royalties to the USPA for the exclusive rights to license its trademarks. Since incorporation in 1890, U.S. Polo Assn. has realized total global retail sales in excess of $1 billion. The royalties paid by USPA Properties, Inc. to the USPA enables them to promote the sport of polo and underwrite educational and training programs such as benefits for the Association's player members, support training centers for interscholastic and intercollegiate polo competition and fund programs in umpiring, competition and equine welfare.
While having a similar looking logo to Polo Ralph Lauren, the brand is priced slightly below Ralph Lauren's mid-range Chaps brand and the competing Izod brand. Primary retailers for USPA are Sears and JCPenney, and is also available via online retailer Amazon.com.
Video U.S. Polo Assn.
Litigation
In May 2011, it has been ruled that USPA cannot use the word "polo" in conjunction with its Double Horsemen mark on fragrances in reference to litigation with Polo Ralph Lauren. The N.Y. federal judge said it is possible for the parties to engage in licensing activities that do not conflict with each other.
In October 2013, Ralph Lauren filed a case in a US district court against USPA and textile firm Arvind Ltd, which has the license to manufacture and market USPA branded products in India. In June 2015, Arvind Ltd settled the dispute by paying $3.2 million to the Ralph Lauren Corp. of the US.
Maps U.S. Polo Assn.
References
Sources
- Spencer, Herbert. "Hot Property". Hurlingham Polo Association Magazine, Summer 2008, p. 41.
- Vagnozzi, Caternia. "U.S. Polo Assn.: vertire il polo". Chukker - The Magazine of Audi Polo Gold Cup Circuit 2011, February 21, 2011, p. 30.
External links
- Official website
Source of article : Wikipedia
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